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The Ladder Alliance with Taya Kyle

See Below

About the event

The client needed help converting their well established luncheon into a successful gala. They wanted to do something completely different from what had been done in the past, but were also concerned that this “new format” would turn off long time doners.

Goal:

Turn their long-running luncheon into a fun and successful gala. 

Strategy:

Pugnacious started with helping rebrand their new event, change up the format and bring in some pugnacious entertainment. Set in the beautiful Fort Worth Stockyards, new event featured dueling pianos, a Texas longhorn and Mr. Pickles (the mini horse). Pugnacious solidified Taya Kyle (spouse of former US sniper Chris Kyle) as the emcee and a well-known comedian to bring down the house. Instead of doing a boring silent auction, pugnacious created curated shopping experiences throughout the venue space that attracted doners to explore and shop. 

Result:

The newly formatted event was sold out and raised more money the the previous years luncheons. Everyone commented on how entertaining the entire night was. In fact, the night ended with a spontaneous conga line dance! 

The most fun I’ve had at a plated dinner.