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NRF Rodeo Stomp

See Below

About the event

The stomp was birthed from the fact that Fort Worth, TX got picked to host the 2020 NFR (National Finals Rodeo). It was a challenging time for brands due to Covid, so pugnacious decided to create some opportunities for brands, artists, and the City of Fort Worth to get some exposure. 

 

Goal:

Capatilize on the fact that western brands and artists were going to be in Fort Worth, and millions of people would be watching. 

Strategy:

Pugnacious created a series of events through out the week long celebration of NFR in the Fort Worth Stockyards, including NFR watch parties and concerts, a panel discussion on “How the West Wins Business” with several prominent western brands, the Texas Ag Commissioner and the Congressional Western Caucus, a private VIP event with brands and members of Congress, and a vendor fair with Go Texan members. 

Result:

Rodeo Stomp created new opportunities for brands to interact with each other, members of Congress and media, and get added exposure during a very trying time. Rodeo Stomp was featured in many local and national media outlets.

I am still wondering how Pugnacious got all those brands in one spot! Awesome event!