NRF Rodeo Stomp

About the event

The stomp was birthed from the fact that Fort Worth, TX got picked to host the 2020 NFR (National Finals Rodeo). It was a challenging time for brands due to Covid, so pugnacious decided to create some opportunities for brands, artists, and the City of Fort Worth to get some exposure. 

Goal:

Capatilize on the fact that western brands and artists were going to be in Fort Worth, and millions of people would be watching. 

Strategy:

Pugnacious created a series of events through out the week long celebration of NFR in the Fort Worth Stockyards, including NFR watch parties and concerts, a panel discussion on “How the West Wins Business” with several prominent western brands, the Texas Ag Commissioner and the Congressional Western Caucus, a private VIP event with brands and members of Congress, and a vendor fair with Go Texan members. 

Result:

Rodeo Stomp created new opportunities for brands to interact with each other, members of Congress and media, and get added exposure during a very trying time. Rodeo Stomp was featured in many local and national media outlets.