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EarthX2022

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About the event

Pugnacious was hired to create and manage all activations at the Expo and multiple private parties and receptions. The EarthX Expo is free to the public and held in Dallas every year, attracting many local families and national sponsors. The activations are an important “tool” to get people inside the Expoto participate and learn. The private receptions and parties cater to a very different audience; VIPs, media, sponsors and donors. 

 

Goal:

Create fun, unique activations for families that are both inside and outside the Expo with the goal of getting people into the Expo. Also create themed private parties and receptions catered to VIPs that highlight EarthX’s sustainability and conservation efforts.  

Strategy:

Pugnacious created several activation areas, including an indoor and outdoor Kid’s Zone, Health & Wellness featuring goat yoga and free yoga lessons and a meditation tent, Camping & Outdoor area with tents and rockwall, and educational interactive activities like the DIY succulent station, seed bombs, solar art station and more. Pugnacious hired entertainers of all sorts to help with flow, getting people from the outside in to the Expo. All events and activities focused on sustainability and spoke to EarthX’s mission.  

Result:

Pugnacious helped to add new ideas and activations to the event, which attracted people and kids of all ages. EarthX had never done “themed” receptions before, which shifted the events from being just a party, to a private event that highlighted and focused on the client’s mission. Pugnacious engaged Fort Worth media to get added exposure for the client, and event got the Fort Worth and Dallas skyline to go green on Earth Day!  

I had to beg my kids to leave. They were having so much fun.